Meet Our Team
Melissa Siesto, RICP
Since 2014, Melissa has been helping people find clarity, understanding, and confidence in their finances. She enjoys working with businesses on their employee benefits programs and with individuals and families on their personal financial strategies. No matter the age or stage in life, Melissa’s goal is to meet people where they are and guide them on their path to financial peace of mind. Growing up in a tight-knit family, she truly values personal relationships; therefore, the relationship with her client remains at the forefront of everything she does. Her priority is making sure her clients feel comfortable, know that their best interests are held with the highest regard, and have a thorough understanding of their financial world and the opportunities and challenges that are within it.
Melissa has been a qualifying member of the Million Dollar Round Table* (2018, 2019, 2021, 2022 and 2023). She is a founding member of the ice hockey program through OASIS Rochester, a program that provides opportunities and support to disabled veterans. She also volunteers with several organizations, including Rochester Hearing and Speech Center.
Melissa’s drive for everything she does is her
two boys, Adriano and Domenico. Raising them on
her own, they are the light of her life and she
loves spending as much time with them as she
can. Her oldest is high-functioning autistic,
and he is currently in college dual majoring in
History and Italian. Her youngest is in high
school and enjoys playing football, basketball,
and lacrosse. Melissa and her fiancé Frank love
traveling and visiting family all over the
world. She has retired from teaching figure
skating after three decades.
Awards and Accolades
-
Executive Council**: 2016, 2017, 2019,
2021, 2022
- President's Council**: 2018, 2020
- MDRT since 2018
- Top 2,020 in New York Life in 2020
- Annuity Elite - 2016-Present
- Life FYC Leader - 2020
- Life Case Rate Leader - 2020
-
Premier Centurion - 2016, 2018, 2020
- Life Foundation Award Winner - 2015
-
Career Life Achiever Award Winner - 2015
-
2015 Best in Class Paid Lives Leader -
2014
- Paid Lives Leader - 2017
- Best in Class FYC Leader - 2017
- Life Case Rate Leader - 2017
- Long-Term Care Leader - 2017
-
Life Stars Individual Life Super Star -
2019, 2021
- Life Stars Allstar - 2018, 2020
Eric Hurley
Eric’s philosophy is rooted in a holistic
approach to financial guidance. He understands
that every individual or family has their own
set of dreams, priorities, and challenges. By
taking time to listen and truly understand your
financial aspirations, he can tailor strategies
and solutions that address your specific needs
and circumstances.
Education and empowerment lie at the heart of
Eric’s practice. He believes in equipping his
clients with the knowledge and understanding
they need to make informed decisions. Eric will
demystify complex financial concepts, ensuring
you have a clear understanding of the strategies
recommended and the potential risks involved.
His aim is to empower you to actively
participate in your financial journey, making
you an informed and confident investor.
Eric will be there to guide you through life’s
transitions, providing support and expertise
during major life events or changes in your
financial situation. He is dedicated to helping
you build wealth, achieve financial security,
and enjoy the life you envisioned.
Eric is very involved with the CURE Foundation
in Rochester, NY. Having been a survivor of
Myelodysplastic Syndrome at age 15, he is
passionate about giving back to the community
that was there in his time of need. Eric is
very involved in coaching youth soccer teams,
helping to mentor and inspire the younger
generation.
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